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SEO Project Guide
SEO Tester Online
19 November 2019

SEO Project Guide

With SEO Tester Online you can now create, set up, and monitor your SEO Project. You can set up periodic alerts and also have all the aspects of an SEO analysis in one place, so you can monitor them with a glance and access every analysis with just one click.

If you are a subscriber, you can start a New SEO Project just by going to your dashboard.

Here, you can access your existing projects or start a new one. The configuration process is the same as the one in the Keyword Tracker.

seo project 1

To start a new project, click on the orange button + Create a project and start the configuration. 

If you either started a crawl of a website with the SEO Spider or you were monitoring your ranking with the Keyword rank tracker, you’ll also find your projects on the dashboard

Create a new SEO Project

Choose a Domain

The first thing to do when using the keyword rank tracker is to choose your domain. You can either select your website to compare it with your competitors you’ll add next. Or you can choose any other website to see how it performs within the SERP for the keyword you want to monitor.

 

These are the first steps to take:

  • Add the URL of the website you want to track;
  • Select the protocol (you can either choose HTTP, HTTPS, or both),
  • Determine what to analyze. Here you can decide to perform the analysis to:
    • A specific URL
    • A page and its subfolders
    • A domain
    • To include subdomains (and thus to analyze the entire website)
  • Enter a name for your project.

Once you completed the setting, click on the Next orange button to go to the Scan settings.

Dashboard

Here you can see a dashboard with three existing projects. 

You may have noticed that the New York Times’s one lacks the keyword part. This means it is an SEO Spider project that you can improve by monitoring some keywords. 

SEO Project

To do this, click on +Add Keywords to start a new Keyword Rank Tracker configuration

The other two projects show both the SEO Score and the ranking trends. These are complete projects. On each one, you can access the Spider analysis by clicking on the left half of each line, 

seo project dashboard

or to the Keyword Rank Tracker on the right one.

Set alerts

The ranking varies over time. This is the point of a tool like the Keyword Rank Tracker. We added periodic alerts to keep track of your SEO.

To set yours, click on the Edit Alert purple button in the upper right-hand corner.

Then, edit the notifications. You can decide the periodicity of updates, the language, and the email addresses of the people that will receive it.

Keyword Rank Tracker set alerts

Choose competitors

Here you can choose to add up to five competitors to compare your ranking with. There are some suggested competitors on the right, but you can also add others to your liking. Just go on the search bar on the top. Then choose what to analyze among the URL, URL plus the subfolders, the domain with or without the sub-domains.

Keyword Rank Tracker choose competitors

Choose the SERPs you want to analyze

Once you click on Next, it’s time to choose the SERPs you want to monitor.

Add country

You can analyze the SERP in more than 35 countries. Just go over the Search Country search bar, start typing, or select the country on the list.

Keyword Rank Tracker choose location

Add search engines

You can also choose to add the SERP of a search engine other than Google. Aside from big G, you can select Yahoo, Bing, and Yandex.

Keyword Rank Tracker choose search engine

Add a device

Finally, you can choose to analyze the SERP users see when they browse from a desktop device or a smartphone.

Keyword Rank Tracker choose device

When you’re satisfied with your SERPs, click on Next for the last step of the configuration.

Keyword Rank Tracker choose serps

Then, go on and choose you competitors.

Add keywords

Now, it’s time to add the keywords you want to compete with.

Keyword Rank Tracker add keywords

The keyword tracker will add the keywords il will find. You can decide

  • to add new ones manually (just click on “Add another tag” and start typing);
  • Import a .csv file you exported with you Keyword List Manager or
  • from a list you’ve created with Keyword Explorer.

Once you’ve finished, click on Next to set up the SERPs.

Scan settings

Here is where things get serious. You can decide to either run the first crawl immediately.
Then you set the rules. You can choose:

  • Whether the scan should follow the rules contained in the robots.txt file or ignore them (and thus analyze noindex pages, too);
  • The depth, i.e., how many sublevels the bot is supposed to crawl (you can reach a 15 levels depth!)
  • How many resources – pages, images, links – should the crawler scan each second (it can go as far as 2,000 resources per second)
  • The user-agent: you can either choose to perform the scan with our proprietary bot, or with one of the many Google’s spiders, or with other search engines’ crawlers (Yandex, Bing, Yahoo), or even to simulate a user on one of the many internet browsers.
  • The scan speed. Of course, the fastest the crawl is, the less accurate it will be.

 

Keyword Rank tracker

Once you’ve finished, click on the Next button to add the keywords.

Keyword Explorer Tool Guide

Keyword Explorer is a tool that allows you to find the best possible keyword. With this tool, you can find out what is the volume of searches on a keyword and competition. Furthermore, you can get suggestions for discovering related words with a more convenient volume/competition ratio.

To start using the keyword explorer simply type in the idea or keyword for which you would like to position your page.

Search by domain

Discover what keywords your competitors are ranking for with the search by domain. Simply insert a domain URL in the search bar and get valuable information about the best ranking opportunities.

keyword explorer tool search by domain

Have same terms

The option “Have same terms” allows you to find keyword suggestions containing the words that you inserted in a different order than the one originally chosen. This way, the tool will give you every combination of that keyword.

keyword explorer tool section with same terms

Related

The “Related” section allows you to find semantically related keywords to the keyword you analyzed. Related keywords don’t necessarily have to contain the keyword analyzed.

keyword explorer tool related section

You can make your keyword research even more detailed with the filters function. Click on “Filters” and select the range of:

  • Search volume
  • Competition in advertising
  • Cost per Click
  • Keyword Difficulty

keyword explorer tool set filters

You also can insert one or more keywords that you want to include or exclude in the search results, separated by commas.

Copy Keyword

Inside Keyword Explorer Tool, you’ll be able to copy keywords to clipboard. In order to do so, you need to select the keywords you want to copy click on the checkbox on the left.

After having selected the keywords, just click on the “Copy to clipboard” button.

keyword explorer tool copy to clipboard button

Add to list

You can save your favourite keywords in lists, in order to collect them and having them stored in your account. Select the keywords you’re interested in and click on the button “Add to list”.

keyword explorer tool add to list button

Select the list or create a new one.

keyword explorer tool create list

Export keyword in CSV

Select keywords that you want save in .CSV format and click on the button “Export CSV”.

A CSV file containing all the keywords and the respective metrics will be downloaded. Be free to open and edit it on programs like Microsoft Excel and Google Spreadsheet

keyword explorer tool export csv function

Analyze the SERP

With the Keyword Explorer Tool you can look at the first 10 results in SERP for each analyzed keyword.

keyword explorer tool analyze the serp

Click on the keyword you want to analyze and get a preview of the SERP page of Google, with lots of information that will help you to analyze in-depth the results. With the SERP analysis feature you’ll get:

  • Keyword difficulty
  • Authority metrics
  • Estimated visits per month
  • Number of shares on Facebook
  • Average number of backlinks towards the first 10 results
  • Number of links towards each of the first 10 results
  • Presence of ads and featured snippets
  • Search trends

Export SERP in CSV

You can quickly export in CSV format all the SERP data you are analyzing. Select the keyword for which you want to analyze the SERP and click on the button “Export SERP” to start the download of the file containing the first 10 SERP results with respective metrics.

keyword explorer tool export serp in csv

Lead Generation Tool Guide

With the SEO Tester Online’s Lead Generation Tool you can generate a free, customized SEO report you can give to your prospect clients. In this way, you or your agency can get new valuable leads and increase sales opportunity. It is fast, effortless and attracts contacts more than an ebook.

Lead generation is a crucial phase in every funnel. It allows you to get valuable contacts and also use them as a base for a better understanding of your audience.

But people know that their contact information are a currency as valuable as money (more valuable, arguably), and want something in exchange.

Why don’t offer them a free report of the SEO analysis of their website instead of yet another boring e-book? You may think it will require a lot of work and it doesn’t worth the pain.

Actually, it will take you no effort at all. We’ll do all the work for you with the SEO Tester Online’s Lead Generation Tool. This is a tool that will allow you to easily create a contact form to embed into your page, alongside a complete SEO Spider report of any website.

The prospect lead will insert her own information into the form and will receive in a few minutes a full SEO report of their website.

 lead generation tool - leads

Create new campaign

All you have to do is to select the Lead Generation Tool on the menu and click either on the + CREATE CAMPAIGN button on the upper right-hand corner or on the CREATE NEW CAMPAIGN button right in the middle.

sto-lead generation tool - create campaign

Then give your campaign a name and click on the CREATE NEW CAMPAIGN button.

sto-lead generation tool - create new campaign

This will take you to the editor where you will create two things:

  • the contact form to embed on your page;
  • the report your leads will receive.

But first, give your embed a name and click on the CREATE EMBED button.

sto-lead generation tool - create embed

Edit embed

In the edit embed screen, you can choose required fields (and the information you want from your leads), the UX Copy and the CTA button color of the form.

sto-lead generation tool - create embed - form editor

Now that you customized the embed, you can go editing the report that your leads will get. To do that, just click on EDIT REPORT on the upper side of the page.

sto-lead generation tool - create embed - form editor

Edit Report

On Edit Report you can add your logo and personal information, choose what to show, and the language of the report.

The process is almost identical to the SEO Spider report generator, so if you have doubts, go check its guide.

sto-lead generation tool - create report

Generate Code

Once you’ve finished, you can generate the code to embed. just click on the < > SAVE CHANGES button on the upper right-hand corner. A new screen will pop up, with two pieces of code.

sto-lead generation tool - generate code

You will have to paste the first on the <head> section of the HTML code of the page you want the form on; or, if you use Google Tag Manager, create a customized code and paste it there.

The second one will go instead in the <body section> of your page’s code, right where you want it to appear. You can also paste the code directly in WordPress or embed it through your favorite builder, be it Elementor, Divi, or Visual Composer.

Once you’ve copied both pieces of code, click on the OK, COPIED! button.

Campaign home

sto-lead-generation-tool-create-form-and-report.png

Now you can back to the campaign home and add another embed and manage your leads. You can also take a look at the codes again by clicking on the < > GENERATE CODE button on the upper right-hand corner.

To go back to the tool’s starting page and create another embed, just click on the back arrow on the upper left-hand corner and repeat the whole process.

sto-lead generation tool - tool main page

Finally, you can view, manage and export the leads you collected directly on the tool’s main page. You just have to switch to LEADS and have a look to the leads and the stats. To export the leads, just click on the Export button.

 

sto-lead generation tool - lead managers

SERP Checker Guide

SERP checker allows you to keep track of your competitors for a given keyword. With this tool, you can overview how the other websites are performing on the SERP for each query and why.

SERP Checker analyzes your competitors’ performances for what concerns the social signals, copywriting, and backlinks.

Choose SERP

The first thing you’ll see using the SERP Checker is the SERP Configurator. Here, you can choose the query you want to spy on your competitors for and for which SERP.

Enter keyword

First of all, enter the keyword you want to compete for. Hopefully, you’ve found the right one using our Keyword Explorer and following our keyword research guidelines.

serp checker enter keyword

Select Search Engine

The second thing you need to do is choose the search engine for which you want to check the SERP.

You can choose between Google, Yahoo, Bing, or Yandex.

serp checker select search engine

Choose device

Then, you can select whether to analyze a SERP on a desktop or mobile device. Just click on the computer icon to choose your favorite platform.

serp checker select device

Select country

Also, you’ll have to choose the location from which your target audience would perform the SERP. Click on the flag and select the country on the drop-down menu.

serp checker select country

Choose the aspect you want to analyze

Finally, you have to choose the aspect you want to analyze. Just click either on Backlinks, Copywriting, or Social. If you’re undecided, don’t worry! You can always switch from one aspect to the other at any moment.

Backlinks

Here you’ll analyze the keyword difficulty, the number of inbound links for each result within the SERP, the domain and page authority, and the click-through rate. Go to the guide.

Copywriting

On this screen, for each result, you’ll be able to see the number of languages your competition’s content is translated into and all the metrics you can see on the copy metrics. Go to the guide.

Social

Here you’ll be able to see how your competitors’ content is performing on the social networks. You can see at a glance the number of shares, comments, and reactions for every result within the SERP. Go to the guide.

Backlink SERP Checker

Backlink SERP Checker

Difficulty

The first thing you’ll see is the difficulty of the chosen keyword. This number gives you an overall estimation of the chances you have to beat the competition and rank first on the SERP. In our case, the difficulty is very low. This means it is a promising search query to compete for. The difficulty is calculated out the data that appears on the tool’s SERP:

Page Authority (PA)

This number indicates how many quality inbound links the single page gets. The more links it has, the higher the Page Authority, the more reliable is the page. 

If the authority is low and competing with that page will be easy, the SERP Checker will highlight it in green. Otherwise, the tool will highlight it in red.

Domain Authority (DA)

It works like the Page Authority, but on the entire website’s scale.

Links and CTR

The first is the number of inbound links to that page on other websites. The second is the percentage of people that actually click on those links. If this number is low, it can mean that people don’t find it interesting or useful to click on that link, and it is something that can hurt the ranking.

Copywriting SERP Checker

Here you’ll see how your competition is doing in the content creator’s department. It’s like using Copy Metrics on steroids because you’ll be able to check in a glance all the metrics you’ll get with this tool, but for all your competitors for the same keyword. 

Text metrics

copywriting serp checker

The first thing you’ll see is the text metrics. How many words comprise the article, the reading time and reading ease, and the author’s info.

How are they relevant to SEO?

Words number

It is common knowledge that an SEO-oriented article must be more than 400-words long, so search engines don’t consider it spam. This because Google and the others aim to provide their users with useful content. And let’s be honest, it isn’t easy to deliver relevant information with so few words. 

Reading time and ease

Useful content is one that is easy to read. So, while we should try to make our blog post long enough, we also must keep it not too long either. Nobody has the time – or the attention – to read long articles. Let alone long ones that are difficult to read. 

Author

While authorship is not a ranking factor, Google considers it is a quality indicator.

In its quality guidelines, Google regards the absence of information about the content’s author as an indicator of low quality. 

Since Big G emphasizes trustworthiness with the notion of YMYL and the E-A-T guidelines, an anonymous and unreliable writer does not bode well for the website she is writing on. 

Most relevant Keywords

copywriting serp checker most relevant keywords

Right below the text stats, you’ll find the most relevant keyword table. It provides you with all the most pertinent keywords highlighted on the heatmap ordered on a list and sorted by relevance. It also shows you the distribution of each keyword through the various text elements. The more a keyword is present on URL, title, headings, and meta description, the more Copy Metrics will consider it as an essential topic of the blog post. 

Headings

copywriting serp checker links

You’ll have an ordered list of the headings used in order of appearance on the headings table. If the article is well written, the table will give you an overview of the topic’s structure and sub-topics. 

You can also see what keywords the author used and which ones are the most relevant to her.

Links

copywriting serp checker links

Link building is one of the most critical activities in off-site SEO. To link your article to other parts of your website and other relevant and authoritative ones increases your content’s value. As a result, Google will reward it with a good ranking. You will have a complete list of internal and external links within the blog post in the Links table. 

It is useful information when you use Copy Metrics to spy on the competition. You can use the table to see how many relevant links you should add to your blog post to make it more “linked” than your competitor’s.

Images

copywriting serp checker images

Images are crucial in SEO; you should know that. They enrich your textual content, make navigation more pleasurable, and provide you with an extra clicking point on the SERP. Some people can land on your website from an image search, provided that your pictures feature an alt-text. 

On the images table, you can see in a blink of an eye which images in the article have an alt-text and which have not. In this case, you’re lucky. No one here seems to use alt-text. Don’t you know what an alt-text is? Good news: we wrote a guide about how to optimize your images for SEO.

Social SERP Checker

You can see how your competitors are doing on Social Networks on this screen. 

As you should know, search engines like Google don’t consider social networks as a ranking factor. Nevertheless, they have an impact on SEO as they increase your content’s visibility. 

social serp checker

The SERP Checker’s Social screen shows you all social signals (the number of shares, comments, and reactions) for each result within the SERP. These are all the factors that indicate how present is a page on social platforms and how the public perceives it. 

Also the Social SERP checker shows you the social shares’ traffic.

SEO Checker Guide

SEO Checker is the tool that allows you to find out to which extent a web page is optimized for search engines. Thanks to this tool, you can spot what are the strengths and weaknesses of any page to improve your positioning and beat the competition.

To use it, simply select the SEO Checker from the menu, and enter the URL of the page you want to analyze in the search bar.

seo checker - search bar

Basic

In this section, you will find an analysis of the main elements that characterize the search engine optimization of a page. Namely, they’re the ones that you usually manage with WordPress SEO plugins: the SEO Title, the Google snippet, the URL, the title tags or the meta description. Here, you can also check if the site has a sitemap, the robots.txt file, or the HTTPS certificate.

Each entry corresponds to a score and, in the case of a low value, we will tell you what to improve and give you advice on how to do it. For example, here the Title tag is too short, so the SEO Checker recommends keeping it between 55 and 66 characters.

seo checker - basic

Content

As you may have heard a thousand times, “Content is King“. This was said by Bill Gates and anyone who deals with SEO tells you. This is because Google’s algorithms increasingly tend to behave like a human being, reading like them.
Here you can see if the content of your page (text and images). For example, the number of unique words in the text, the alt tag in the images, or the title on the a tag, or microdata.

seo checker - content

Speed (web/mobile)

The page loading speed is crucial in determining its positioning within the SERP. To be able to reduce it, there are several things you can do.

SEO Checker allows you to single out both the elements that influence the loading of the page. Both when browsing from desktop and those when you browse from mobile.

To browse among the device performances, simply click on the corresponding tab:

For example, by selecting the desktop view, SEO Checker can tell you which files you can cache, as in this case:

seo-checker-speed-desktop

Selecting the mobile tab you can find that you need to optimize the size of the CSS and associated JavaScript files:

seo-checker-speed-mobile

Social

Even social implementation plays a crucial role in SEO optimization. The tool measures the engagement of your page on Facebook, the presence of social plugins, or the quality of the page preview when it is shared.

seo checker - social

Export Seo Checker PDF report

Thanks to the  SEO Checker you have a precise idea of the strengths of the page you have analyzed. But now how do you transform the analysis into a comprehensible (and comprehensive) report for your customer?
It may be very useful to have a document that summarizes the status of the page from the point of view of the SEO. In this way, you’ll let the customer make a “before-after” comparison of your work. In addition, you will able to offer an elegant and simple report to consult.

You can export the entire report in PDF format of the site analyzed with SEO Spider. In this way, you will have both a useful document to consult and compare with the results of your work; and an elegant report that you can send to your client. And you can do it with a simple click.

All you have to do is, in any screen of the SEO Spider, click on the CREATE REPORT button at the top right.

seo spider - create report

You can either choose to create a standard report or a customized white-label report with your logo and information.

If you choose the standard report, just click on the download button. It will take a few seconds to prepare it. Once ready, you can download it by clicking on the DOWNLOAD button.

sto - create report - create standard report

What you will download will be a pdf document where you will find all the information you would find navigating between the various sections of the tool (including aspects to improve and advice on how to improve them), sorted and collected in one place.

If you choose the personalized white label report, you’ll have to add a few information first. Click on the “NEXT” button.

sto - create report - create white label report

First of all, upload your company logo. Click on the blue UPLOAD button.

sto - create report - create white label report - upload logo

You can either drag and drop your image or click on the blue upload button.

sto - create report - create white label report - upload logo

sto - create report - create white label report - upload logo

 

Then, add any info you want to appear on the report’s heading.sto - create report - create white label report - fill in information

You can also manage your appearance preferences.

sto - create report - create white label report - manage categories sto - create report - create white label report - manage exams

 

 

 

 

 

 

Finally, add notes using the simple, built-in text editor and click on the download button.

sto - create report - create white label report - add some notes and download

You’ll download will start soon and also you’ll receive the download link to the report in your mailbox.

sto - create report - create white label report - report ready

sto - create report - create white label report - download email

Now you can send your very own customized report to your clients.

SEO Editor Guide

The SEO editor is the ideal text editor for SEO copywriters and bloggers.

It includes all the main functions of any word processor, plus tons of features that help you write SEO-oriented content and check how optimized it is while still writing.

In this way, you can save time and avoid the risk of rewriting your blog posts because they were not enough SEO-friendly.

Now it’s time to start writing! Click on the New article button to enter the wizard.

SEO Editor

Wizard: choose the right keywords

The first thing to do is to choose the keywords you want to position with. You may have already done keyword research with our Keyword Research Tool. If not, we strongly advise you to do so. Enter the primary keyword you chose or choose one among the suggestions.  Then, click Next.

SEO Editor - select keywordsSEO Editor - select keywords

Here, you can add the secondary keywords among those you’ve found and also chose new ones among the keyword ideas the wizard gives you.

SEO Editor - Add secondary Keywords

Once you’ve finished, click on Go to Editor. Don’t worry if you feel your keyword list is not complete. You can always add new ones on the go.

Editor: start writing

Behold! Before you, there is the SEO Editor. As you can see, it’s a complete word processor, with everything you need to write and a lot more.

  • There’s a small keyword search engine to look up for (and add) new keyword ideas on the left.
  • On the right, there’s the dashboard with the optimization metrics. It also tells you which aspect of your article needs a little more work.
  • In the middle is where you write, with everything you need to edit your blog post on the top toolbar.

 

SEO Editor - Editor

Step one: add title and headings

The first thing to do is to give structure to your article.

Add the SEO title on the title bar at the top of the editing area. It says, “Enter the title of your article here.” Remember that it should include your main keyword.

SEO Editor - title

Then, start adding your heading titles. Write them down, then select each one of them and give it the proper heading tag. Remember that there should be only one H1 (that may be an extended version of your SEO Title) and as many H2, H3 tags as you want, provided that they follow a hierarchical structure.

SEO Editor - headings

To transform a text into a heading title, highlight it, click on the paragraph symbol (¶) on the toolbar to select the formatting style you want.

Step Two: Add content

Write paragraphs

  • Now we must put some content under our titles. To add paragraphs, you have to write and write well.
  • Add some interesting, useful, and well-organized text.
  • Highlight the most relevant phrases and keywords with italics and bold.
  • Avoid keyword stuffing.

SEO Editor - content

You know, the usual. Anyway, keep an eye on the right. The SEO Editor gives you hints to make your article better. We’ll dive into that in a minute. For now, notice that, under Content, the SEO Editor is telling you, among other things, to add images and links.

Add Images

You also need to add some pictures that are relevant to what you’re writing about. Let’s assume you’ve already read our guidelines on adding images and uploaded them on your website. Now you have to add them to your article. To do so, choose the Select image button on your toolbar, as shown below.

SEO Editor - insert image

Then, enter the image’s URL and a coherent alt text.

SEO Editor - insert image

Add link

To add a link, highlight the text portion you want to use. Click on the link button on the toolbar, then choose Insert link.

SEO Editor - insert link SEO Editor - insert link

Metrics dashboard

Seo editor - dashboard

You may have noticed that, on the right, the dashboard was changing while you were writing. We went from zero to a sounding 84 score. Not Bad!

On the one hand, the score is calculated on the reading ease, the reading time, and the number of words. On the other hand, it results from a check on the different components an SEO-oriented text should comprise.

It means that the SEO Editor will consider if the title, content, headings, and other things are in place and well-optimized. We mentioned links and images before, but there’re many other warnings you can get, from a keyword stuffing alert to one that tells you should highlight some words in bold.

Step Three: Add and remove keywords

While you’re writing, it may happen (read: “it happens all the time”) that you may drift a bit from your subject, or you may want to add an extra sub-topic to your article.

Does it mean you have to start again from zero?
Don’t worry; you have to add a new primary or some secondary keywords. Go on Edit, then click on “Modify optimization.” A new wizard window will open, so you can add as many keywords as you want

 

SEO Editor - modify optimization 

If you are looking for new keyword ideas, use the search bar on the left. You’ll get keyword suggestions you add to your optimization by clicking on the one you chose.

SEO Editor - add keywords

At this point, you can choose to add it as a primary keyword or as a secondary one.

SEO Editor - modify optimization

Snippet editor and HTML code editor

Aside from the article, you can also edit the article’s snippet and social cards.

Switch to the snippet editor on the top-right corner.

SEO Editor - snippet editor

Here you can edit the URL’s SEO title, the meta description for what concerns the snippet. On social cards, you can edit the preview text and image. When you’ve finished, you can copy the snippets on your page’s HTML code.

SEO Editor - snippet editor

 

Speaking of which, you can add extra customization to your article by editing its HTML code.

Go back to article visualization. On your toolbar, click on the <> button to trigger the code editor.

SEO Editor - html editor

Save and download the article

Once you’ve finished, or if you just want to take a break, you can save your article to work on it later or download it.

To save it, click on the Save article button on the menu.

Just choose the filename, and you’ll find your saved article on the SEO Editor main page the next time you’ll visit it.

SEO Editor - Save and export

You can also download in .doc or pdf format. Just go to File, then select Export as.

SEO Editor - Save and export

Copy Metrics Guide

Copy Metrics is a tool that scans a text within a webpage. Then, it analyses it from an SEO point of view.

With this tool, you can check the optimization of your content and for which keywords.

You can also analyze a competitor’s article, spot its weaknesses, and outrank it.

Enter source content

The first thing to do is to enter the source content you want to scan with Copy Metrics.

Copy Metrics - input select

Enter the target page’s URL (for example, a competitor’s blog post you want to outrank) on the bar. Then, hit the 🔎 button and discover the metrics.

Snippet and Heatmap

Once you start the analysis, this is what you’ll see.

Copy Metrics - Overview

On the left, you’ll see the snippet of the link you scanned. So you can see what keywords it features on SEO Title and the meta description.

Right below it, the text with some words highlighted in green, orange, or red. These are the most relevant topics.

When you hover one of them, you’ll see the relevance for that keyword.

Copy Metrics - Heatmap

A green-highlighted keyword means that Copy Metrics recognizes it as a topic of that article, but not as a significant one in that blog post’s overall SEO. On the contrary, a red-highlighted one is much more relevant because the blog post features it on its URL, title, or heading tags.

After you finished analyzing the most relevant keywords, shift

 

 

 

 

 

Text metrics

Copy Metrics - Metrics

The first thing you’ll see is the text metrics. How many words comprise the article, the reading time and reading ease, and the author’s info.

How are they relevant to SEO?

Words number

It is common knowledge that an SEO-oriented article must be more than 400-words long, so search engines don’t consider it spam. This because Google and the others aim to provide its users with useful content. And let’s be honest, it’s difficult to deliver relevant information with so few words.

Reading time and ease

Useful content is one that is easy to read. So, while we should try to make our blog post long enough, we also must keep it not too long either. Nobody has the time – or the attention – to read long articles. Let alone long ones that are difficult to read.

Author

While authorship is not a ranking factor, Google considers it is a quality indicator.

In its quality guidelines, Google regards the absence of information about the content’s author as an indicator of low quality.

Since Big G emphasizes trustworthiness with the notion of YMYL and the E-A-T guidelines, an anonymous and unreliable writer does not bode well for the website she is writing on.

 

Copy Metrics - Most relevant Keywords

Most relevant Keywords

Right below the text stats, you’ll find the most relevant keyword table. It provides you with all the most pertinent keywords highlighted on the heatmap ordered on a list and sorted by relevance. It also shows you the distribution of each keyword through the various text elements. The more a keyword is present on URL, title, headings, and meta description, the more Copy Metrics will consider it as an essential topic of the blog post.

Keyword ideas

Copy Metrics - Keyword ideas

The keyword ideas table is an excellent feature for all those who want to use Copy Metrics to spy on their competitors and outrank them by writing a better, more SEO-oriented article. On this list, Copy Metrics shows you all the relevant keywords it has found for the blog post’s topic.

It will also tell you which keywords your competitor is using and those that, instead, she ignored. In this way, you can get many ideas to write a more detailed article adding, for example, paragraphs about the sauce and the toppings. Or to write a blog post about the calories or pizza rolls.

You can check whether a keyword is already present within the text or not by looking at the second column of each keyword suggestion. If it shows a white bookmark with a “no,” the author didn’t use it. Otherwise, you’ll find a green bookmark with a “yes.”

Finally, to see how relevant is that keyword for the article’s topic, you can look at Relevance in the last column.

Copy Metrics - Headings

Headings

On the headings table, you’ll have an ordered list of the headings used in order of appearance on the headings table. If the article is well written, the table will give you an overview of the topic’s structure and sub-topics.

You can also see what keywords the author used and which ones are the most relevant to her.

 

Copy Metrics - links

Links

Link building is one of the most critical activities in off-site SEO. To link your article to other parts of your website and other relevant and authoritative ones increases your content’s value. As a result, Google will reward it with a good ranking. You will have a complete list of both internal and external links within the blog post in the Links table.

It is useful information when you use Copy Metrics to spy on the competition. You can use the table to see how many relevant links you should add to your blog post to make it more “linked” than your competitor’s.

ImagesCopy Metrics - images

Images are crucial in SEO; you should know that. They enrich your textual content, make navigation more pleasurable, and provide you with an extra clicking point on the SERP. Some people can land on your website from an image search, provided that your pictures feature an alt-text.

On the images table, you can see in a blink of an eye which images in the article have an alt-text and which have not. Don’t you know what an alt-text is? Luckily for you, we wrote a guide about how to optimize your images for SEO.

Keyword Rank Tracker Guide

Keyword Rank tracker allows you to track your website’s ranking within the SERP. With it, you can monitor any keyword and compare its performance on search engines with your competitors. 

It is critical to monitor your SEO over time and adjust your strategy to secure the top positions over the competition.

Create a new SEO Project

Choose a Domain

The first thing to do when using the keyword rank tracker is to choose your domain. You can either select your website to compare it with your competitors you’ll add next. Or you can choose any other website to see how it performs within the SERP for the keyword you want to monitor.

Keyword Rank tracker 1

These are the first steps to take:

  • Add the URL of the website you want to track;
  • Select the protocol (you can either choose HTTP, HTTPS, or both),
  • Determine what to analyze. Here you can decide to perform the analysis to:
    • A specific URL
    • A page and its subfolders
    • A domain
    • To include subdomains (and thus to analyze the entire website)
  • Enter a name for your project.

Once you completed the setting, click on the Next orange button to go to the Scan settings.

Add keywords

Now, it’s time to add the keywords you want to compete with.

Keyword Rank Tracker add keywords

The keyword tracker will add the keywords il will find. You can decide

  • to add new ones manually (just click on “Add another tag” and start typing);
  • Import a .csv file you exported with you Keyword List Manager or
  • from a list you’ve created with Keyword Explorer.

Once you’ve finished, click on Next to set up the SERPs.

Choose the SERPs you want to analyze

Once you click on Next, it’s time to choose the SERPs you want to monitor.

Add country

You can analyze the SERP in more than 35 countries. Just go over the Search Country search bar, start typing, or select the country on the list.

Keyword Rank Tracker choose location

Add search engines

You can also choose to add the SERP of a search engine other than Google. Aside from big G, you can select Yahoo, Bing, and Yandex.

Keyword Rank Tracker choose search engine

Add a device

Finally, you can choose to analyze the SERP users see when they browse from a desktop device or a smartphone.

Keyword Rank Tracker choose device

When you’re satisfied with your SERPs, click on Next for the last step of the configuration.

Keyword Rank Tracker choose serps

Then, go on and choose you competitors.

Choose competitors

Here you can choose to add up to five competitors to compare your ranking with. There are some suggested competitors on the right, but you can also add others to your liking. Just go on the search bar on the top. Then choose what to analyze among the URL, URL plus the subfolders, the domain with or without the sub-domains.

Keyword Rank Tracker choose competitors

Dashboard

Keyword Rank Tracker start project

 

Now you are ready to analyze your SEO project! Click on Go to your SEO project and start monitoring!

Keyword Rank Tracker dashboard

 

Choose the keyword to analyze

Here you can monitor the ranking of your website for each keyword. Just click on one to select it.

keyword rank tracker ranking and trends

Trend over time

Now, look at the graph on the right of the trend of the ranking.

Check rankings

Below, you can see the ranking of your website and your competitors within the SERP. Here, you can see which position you and your rivals are in.

Change and filter parameters

What if you wanted to add a keyword or change the competitors you want to compare with? The Keyword Rank Tracker allows you to change any parameter without having to start all over.

Or, you can also choose what information the Keyword Rank Tracker shows you. You can decide, for example, to compare your website with just one or two competitors or look at only one combination of location, search, and device.

Go to the top toolbar and start doing changes!

Keyword Rank Tracker dashboard toolbar

keyword rank tracker change project

Change project

You can jump from a project to another just by clicking on the down arrow next to the project you are at the moment. You can even start a new one from scratch by clicking on the + track a website button.

Add or remove keywords

What if you wanted to add other keywords to the analysis or remove some? There are many ways to do that. First of all, click on the + Add Keywords button below.

Now you have different options. Just like in the setup stage, you can either import a CSV file from your Keyword List Manager, a saved list from your Keyword Explorer, or add some typing on the text area.

Keyword Rank Tracker dashboard add keywords

 

Choose or add/remove SERPs

To select which SERPs you want to analyze, or to edit the ones, go to the location section to open the list of SERPs you chose. To edit the list, click on Edit all locations.

Keyword Rank Tracker dashboard edit location

Add or remove competitors

You can also choose to analyze your performance only with some competitors. Just go over the competitor selector and decide to visualize the one you want.

Keyword Rank Tracker dashboard edit competitors

You can also click on edit competitors to add or remove some.

 

See trends

Finally, you can see the ranking over time and select the time window you want to analyze. Click on the calendar button on the toolbar to choose the period.

Keyword Rank Tracker dashboard time

Scan settings

Here is where things get serious. You can decide to either run the first crawl immediately.
Then you set the rules. You can choose:

  • Whether the scan should follow the rules contained in the robots.txt file or ignore them (and thus analyze noindex pages, too);
  • The depth, i.e., how many sublevels the bot is supposed to crawl (you can reach a 15 levels depth!)
  • How many resources – pages, images, links – should the crawler scan each second (it can go as far as 2,000 resources per second)
  • The user-agent: you can either choose to perform the scan with our proprietary bot, or with one of the many Google’s spiders, or with other search engines’ crawlers (Yandex, Bing, Yahoo), or even to simulate a user on one of the many internet browsers.
  • The scan speed. Of course, the fastest the crawl is, the less accurate it will be.

 

Keyword Rank tracker

Once you’ve finished, click on the Next button to add the keywords.

SEO Spider Guide

While SEO Checker analyzes the degree of optimization of a page, the SEO Spider scans an entire site, just like the crawler of a search engine.

To scan a site, simply select SEO Spider in the menu on the left, then click on the “make a new crawl” button at the top right: a tab will appear.

seo spider - make a new crawl

All you have to do is enter the URL of the site you want to scan, click on the “+ new scan” button and wait a couple of minutes for the crawler to analyze all the pages.

seo spider - new scan

Once the project status is “completed” you can click anywhere on the tab to view the details.

seo spider - new scan

Overview

This is the Overview screen: you will see the home from both mobile and desktop and you will be able to evaluate the overall SEO performance score of the domain. Thanks to the graph, you can see at a glance which aspects need to be improved.

seo spider - report - overview

Base

Browsing the menu above, we can switch to Base. Here we find more in-depth analysis and, above all, advice on how to improve aspects such as the Snippet, meta descriptions, Title tags, and canonical and hreflang attributes.

seo spider - report - base

Structure

Moving on to Structure, we can verify if the server has the file compression function enabled, which allows a much faster loading of our site; the presence of the robots.txt file, of the sitemap, of the https protocol; if the server has returned 404 errors; if the images have a correct alt attribute or if the ratio between text and code is optimal. Also, the SEO Spider will help you to identify the critical points and will provide you with suggestions on how to solve them.

Content

In this section, you will analyze the textual content (paragraphs and titles) of the pages of your domain. In this case, the SEO Spider is telling us that 125 pages of our site do not have enough text content. Just click on “Open details” to view the related pages.

seo spider - report - content

Duplicates

We have already mentioned the importance of duplicate contents management. By clicking on “Open details” you will see in detail which content on our site is repeated.

Social

We have already discussed this topic in the overview. In this section, we will see in detail what to optimize our OpenGraph and TwitterCard.

In the menu on the left, you will be able to navigate the menu to view the individual components of each page grouped by section: therefore, we will have a section that groups all the site’s H1’s, all the meta descriptions, etc.

Title

Under the heading “Title” we have the sub-categories Title, H1, and H2. The Title is that portion of the text contained in the homonymous tag inside the HTML code of the page and is the heading that will appear, among other things, in the page snippet on the search engine results page.

Here we will be able to filter the titles, for example, to identify those that exceed the maximum size of 70 characters (beyond which the title is cut) and export them to files: in this case, we decide to export titles both with more than 70 characters and duplicate.

seo spider - title - filter

seo spider - title - export

H1 and H2

H1 and H2 instead, are titles of different importance within the text and are used to give a hierarchy to the paragraphs.

In this case, we can filter titles by excessive size, missing duplicates. Furthermore, only in the case of H1s, we can filter them by multiple titles. This is because the rule would like there to be only one H1 per page.

We can decide to export the data we are interested in a file by clicking on the orange “Export” button as well.

Content

Regarding the content, you can browse through the description – that is, the descriptive text of the snippet – and check its size. For greater convenience, we can filter the titles that exceed the allowed dimensions.

seo spider - content - filter

Furthermore, we can export to a file the pages we want. For example, those with descriptions that are too long and too short:

seo spider - content - export

Furthermore, we can export to a file the pages we want. For example, those with descriptions that are too long and too short:

Text

In the Text section, we can check the number of words and the number of these in relation to the code and filter the pages according to these criteria. We can also export the data we are interested in, for example, the pages that have a number of words which is low or too low and with a bad text/code ratio.

Images

In the Images tab you can control which of these are provided with the Alt attribute, using the filter to see which ones do not have it. Here too, we can decide to export the results using the Export button.

Preview

Under the Preview macro category, we find the entries Snippets, Opengraph and TwitterCard.

Snippets

Snippets are the page previews that we find on the Google results page and include the title, the URL and a description. Generally, search engines reward titles and descriptions of a certain length.

seo spider - preview

Opengraph and TwitterCard

The Opengraph and the TwitterCard are the equivalents of the snippets on Facebook and on Twitter, namely the structured previews of the page that appears when we link it to these social networks.

Structure is crucial from the SEO point of view. The easier a site is to navigate, with simple paths for the crawler and the user, the more it will be rewarded by search engines.

Structure

Taxonomies

From this point of view, the Taxonomies provide us with a graphic representation of the distribution of the pages – and the connections between them – within the domain.

seo spider - structure - taxonomies

Https

Https is a security protocol whose absence, for some time, is considered penalizing by search engines. To implement it on your site, follow this guide.

In this section, you can filter the pages according to two criteria – with and without https –and to export the list.

Canonical

The canonical attribute is very useful if our site has multiple pages with the same content. When we use this attribute on a page, we tell the search engine that this is the page that must be considered as the one with the original contents. If we do not use it, the search engine crawler considers all pages with the same contents as duplicates, penalizing the entire site.

We can filter the list by choosing to display only the pages with a canonical attribute, or those without.

We can export the list by clicking on the orange “Export” button:

seo spider - structure - canonical - export

Status

The status is what the client (i.e., the user) receives from the server, to which it has requested to view a certain web page via the HTTP communication protocol. These statuses can have different codes depending on the type of response. You will surely know the code “404”, which corresponds to “resource not found” and the code “301” which signals a redirect to another page. We can use the filter in the upper left to view which pages each of these three codes return.

In this case, too, we can also export one or more lists (for example codes 200 and 404) with the Export button.

Language

Under “Language”, thanks to the “filter” function, we can view which pages do not have the hreflang or x-default attributes and export them to a file. When we have a multilingual site, on each page, it is good practice to insert the link to its equivalents in each language using the <link hreflang> attribute. The x-default attribute instead, indicates which “version” should be considered by default when the visitor of the site comes from a region whose language is not present on the site.

Robots

The robots.txt file on the site contains the “instructions” to be given to the crawler about the pages it has to explore, how to do it, and which to ignore.

With the “filter” function you will be able to view which pages in the robots.txt file have the noindex attribute (an attribute which blocks the indexing of that page in search engines), noodp and noydir – which prevent search engine robots to use the site information in the Yahoo and Open Directory Project directories respectively. In any case, both of these directories no longer exist, so they are obsolete attributes.

In this case, too, you can export the pages according to one or more of these filters:

Export xlxs

You can also export data in Excel format to the individual sections that interest you. For example, let’s assume we want to extract information about the textual contents of the site.  seo-spider-export-to-Excel

In the single section, look for the Export orange button above.

So choose which elements you want to filter. In fact, you can choose to export only some elements, with certain characteristics.

seo-spider-export-to-Excel-filter

In our example, we export both pages that have a text that exceeds 1000 words and pages that have an excellent text-to-code ratio.

We just have to click on Export and then on Download.

seo-spider-export-to-Excel-download

Page details

You can also view a single page summary. To access the summary it is sufficient to click on the corresponding line from any section. A preview of the snippet, Opengraph and TwitterCard will appear.

seo spider - page details - select

On the left, you can open the page, open it on Google, or analyze it with SEO Checker.

seo-spider-page-details-overview

But they are not the only information you can access! Clicking on the “filter” drop-down menu on the top right you can get more data. In fact, you will have an overview of the text contained in the page and the various titles (h1 and h2); how many and what links that page has as input and output; a detail on the distribution of the keywords of one, two, three and four words; which languages were set with the hreflang attribute and which images (and alt attributes) are present.seo spider - page details - keyword detailseo spider - page details - links detail

Export PDF report

The SEO Spider is a very powerful tool, but how to take a snapshot of the state of the SEO and send it to the client? Taking screenshots of each section could be a solution, but not the optimal one.

Luckily, you can also export the entire report in PDF format of the site analyzed with SEO Spider. In this way, you will have both a useful document to consult and compare with the results of your work; and an elegant report that you can send to your client. And you can do it with a simple click.

All you have to do is, in any screen of the SEO Spider, click on the CREATE REPORT button at the top right.

sto - create report

You can either choose to create a standard report or a customized white-label report with your logo and information.

If you choose the standard report, just click on the download button. It will take a few seconds to prepare it. Once ready, you can download it by clicking on the DOWNLOAD button.

sto - create report - create standard report

What you will download will be a pdf document where you will find all the information you would find navigating between the various sections of the tool (including aspects to improve and advice on how to improve them), sorted and collected in one place.

seo spider - export to pdf - pdf report

 

If you choose the personalized white label report, you’ll have to add a few information first. Click on the “NEXT” button.

sto - create report - create white label report

First of all, upload your company logo. Click on the blue UPLOAD button.

sto - create report - create white label report - upload logo

You can either drag and drop your image or click on the blue upload button.

sto - create report - create white label report - upload logo

sto - create report - create white label report - upload logo

 

Then, add any info you want to appear on the report’s heading.sto - create report - create white label report - fill in information

You can also manage your appearance preferences.

sto - create report - create white label report - manage categories sto - create report - create white label report - manage exams

 

 

 

 

 

 

Finally, add notes using the simple, built-in text editor and click on the download button.

sto - create report - create white label report - add some notes and download

You’ll download will start soon and also you’ll receive the download link to the report in your mailbox.

sto - create report - create white label report - report ready

sto - create report - create white label report - download email

Now you can send your very own customized report to your clients.