SEO and Social
  4 min read
Guide to Twitter Cards:…
SEO Tester Online
19 May 2021

Guide to Twitter Cards: what are they?


If you use or have ever used Twitter you will most likely have seen and interacted with Twitter Cards.

We already know what you are thinking right now: what are Twitter Cards?

We will see it today in this article and we will understand why it is important to use them in your SEO Strategy.

We will then show you what types of Twitter Cards exist and how to create one optimized in a few simple steps.

What are Twitter Cards?

Twitter Cards are a powerful tool with which you can attach photos, videos, and multimedia experiences to your tweets.

This allows you to bring traffic to your website from your Twitter profile or any other tweet profile.

Types of Twitter Cards

There are 4 different types of Twitter Cards for different consumer experiences, both mobile, and desktop.

We distinguish:

  • Summary Card: card in which to insert title, description, and thumbnail;
  • Summary Card With Large Image: similar to Summary Card, but with a larger thumbnail;
  • App Card: a Twitter card with a direct download to a mobile application in the Apple Store or Play Store;
  • Player Card: can provide video, audio, or media.

Why should you use Twitter Cards?

According to some data reported by the official Twitter Blog, Twitter Cards drive some important benefits in terms of performance.

It has been found an increase of 64% on URL clicks and an increase of 26% on engagement rate.

Other good reasons to use this tool are:

  • Increase in the number of downloads of the apps posted;
  • Analyze tweets of this type in detail, observing clicks, app installation or sharing;
  • Encourage engagement and interactions.

How to create and post Twitter Cards?

What you need to do is add a few lines of HTML code to your web page, so that users who link to your content will have a “Card” added to the Tweet that will be visible to their followers.

First choose the type of Card to implement and add the correct meta tags to the page.

Here is an example of a Summary Card:

<meta name=”twitter:card” content=”summary”>
<meta name=”twitter:site” content=”@publisher_handle”>
<meta name=”twitter:title” content=”Page Title”>
<meta name=”twitter:description” content=”Page description less than 200 characters”>
<meta name=”twitter:creator” content=”@author_handle”>
<meta name=”twitter:image” content=””

If you use WordPress, we suggest to use plugins like Yoast SEO, Rank Math and SEOPress in order to quickly setup Twitter Cards on your web pages.

Once downloaded, simply log into your admin section and go to the Yoast SEO-Twitter section. Then you can edit all the data related to the Twitter Card as Title, Description, and Image.

Remember, you can only have one Twitter Card per Tweet.

Twitter Cards: some Best Practices

To create great Twitter Cards that carry traffic you need to follow 5 simple tips:

  • Enter a description up to 200 characters long;
  • Enter a descriptive page title up to 70 characters long;
  • Specify the type of Twitter Card to best show the content of your page when the URL will be shared;
  • Specify the URL to have a complete and effective Twitter Card;
  • Optimize all elements of the Twitter Card i.e. Title, description, image to improve the user experience.

Pictures for Twitter Cards

Remember that Twitter Cards support: PNG, WEBP, GIF, and JPG as image formats.

In Twitter Cards, images are fundamental. It is what your follower sees first.

For Summary Cards images cannot exceed 1 MB and must be at least 120 x 120 pixels.

For Summary Cards With Large Image the minimum image size is 280 x 150 pixels.

App Cards and Player Cards require images with a minimum size of 800 x 320 pixels and 640 x 480 pixels respectively.

How to check your Twitter Cards?

To check if you have correctly integrated all the parts in your Twitter card we recommend 2 tools:

Card Validator: Twitter tool that allows you to preview your Cards and modify them accordingly.

SEO Checker: with this tool you can see the score assigned to your Twitter Cards and solve problems related to it to increase the traffic on your page.

controllo twitter card seo checker

Optimize your presence on Social Media

Social Media is still a great opportunity to make your website grow and to diversify your traffic sources. Don’t underestimate social channels, even if the majority of your traffic comes from Search Engines.

Give a look at our favorite WordPress plugins for Social Media!

The best social plugins for WordPress

In this article, we’ll see the best social plugins for WordPress. Also, you’ll discover what social plugins are and what you need to consider when choosing them.

We already wrote about the importance of social networks in our content strategy. But how can we technically implement them in our blog? Through plugins.

It’s not always easy to integrate social media with your website. Fortunately, if you use WordPress (and there are chances that you are actually using it), there are tons of plugins that will do the job for you.

On the other side, the supply of Social plugins for WordPress is so vast that a lot of people can easily get confused. In this article, we’ll help you choose the best social plugin for your WordPress website.

We’ll see:

  • what social plugins are;
  • the things you should take into consideration when choosing them;
  • the best social plugins for WordPress.

Let’s begin.

What are Social Plugins?

With social plugins, we mean all those plugins that integrate social networks in your blog. These are the plugins that allow you, among other things:

  • adding sharing buttons;
  • showing how many times readers shared your article in their social channels;
  • to add “like” or “follow” buttons to your social media pages.

What are the best plugins for WordPress?

Things you should consider when choosing a plugin

There is a ton of plugins out there, both free and paid. How to choose the one that best suits you? Let’s put aside special needs for a moment. The first two things you must take into account are:

  • how they affect your website performances because you know that a slow-loading page affects your SEO;
  • how they improve your user experience. Namely, the way they blend with your page aspect and how easily your users can find and use them.

Taking these aspects in mind, here’s a list of our favorite social plugins for WordPress.


AddToAny Logo

With its minimalistic interface, AddtoAny is one of the most popular and customizable social plugins.

It allows adding any (ha!) social network and other platforms, so your readers can share your content in their social networks, email, or bookmark it.

It also has an integration with Google Analytics and Bitly, the possibility to customize the appearance of the sharing buttons, and it has a small impact on the website performances.

Finally, it works great on mobile devices, with floating icons and the possibility to open the social media’s mobile app when the user clicks on its icon.

Floating Social Media Icon

Floating Social Media Icon Logo

We like it because it offers a very user-friendly solution. Floating social media icons follow your reader as she scrolls down or up your page so she can share your article at any moment.

You can also customize the appearance and integrate short links. Finally, it is also very lightweight.


Shareaholic Logo

Shareaholic is one of the most popular social plugins for WordPress. It is a very lightweight yet comprehensive plugin since it supports many social media (including the most popular, of course) and shows a sharing counter.

It boasts full mobile compatibility; link shorteners support; Google Analytics integration to monitor the post performances.

It also integrates well with other social plugins.


MashShare Logo

It is very similar to Shareaholic and as much as popular.

It is a high-performance, customizable, comprehensive social plugin with tons of supported social networks; a sticky, floating social bar; support for Google Analytics and many other options.

It is one of the best plugins you can get for free.

Shared Counts

Shared Counts Logo

This plugin allows you to display a share counter. You can decide to show it either at the top or the bottom of the page.

Also, it supports a limited number of social networks, but it includes the most popular ones.

It helps you increase the social proof of your content, encouraging your visitors to share your post in their turn.

Sassy Social Share

Sassy Social Share Logo

We love this plugin because it is stylish and very customizable, and it also supports more than 100 different social media. You can decide to add a floating sharing icon, choose among many icon styles, rearrange the icon order, and integrate a sharing counter.

Also, it supports link shortening, AMP, and WooCommerce. Finally, it is very lightweight.

Social Login

Social Login Logo

As the name suggests, with WordPress Social Login, you can allow your users to log in with their social accounts to comment on your posts. It can nudge your visitors to interact with your content, sparing them the annoyance to create an account or leave their email address.

And what’s in for you? A much-commented blog post can be a massive boost for your SEO.

Smash Balloon Social Photo Feed

Social Photo Feeds Logo

Images are crucial for good content, yet they might pose a performance problem and thus, an SEO problem. The right solution comes from Smash Balloon. You can embed your beautiful, social-appealing photos in your post without hindering the website performances.

Click to Tweet

Click to tweet

If you plan to enrich your article with memorable (and quotable) sentences, you can use Click to Tweet to allow your readers to tweet excerpts from your text with a click.

It will help your self-esteem and also your social reputation.

What plugins do you use or going to use among these? Are there some you want to add to this list? Tell us with a comment!