SEO Project Guide
With SEO Tester Online you can now create, set up, and monitor your SEO Project. You can set up periodic alerts and also have all the aspects of an SEO analysis in one place, so you can monitor them with a glance and access every analysis with just one click.
If you are a subscriber, you can start a New SEO Project just by going to your dashboard.
Here, you can access your existing projects or start a new one. The configuration process is the same as the one in the Keyword Tracker.
To start a new project, click on the orange button + Create a project and start the configuration.
If you either started a crawl of a website with the SEO Spider or you were monitoring your ranking with the Keyword rank tracker, you’ll also find your projects on the dashboard.
Create a new SEO Project
Choose a Domain
The first thing to do when using the keyword rank tracker is to choose your domain. You can either select your website to compare it with your competitors you’ll add next. Or you can choose any other website to see how it performs within the SERP for the keyword you want to monitor.
These are the first steps to take:
- Add the URL of the website you want to track;
- Select the protocol (you can either choose HTTP, HTTPS, or both),
- Determine what to analyze. Here you can decide to perform the analysis to:
- A specific URL
- A page and its subfolders
- A domain
- To include subdomains (and thus to analyze the entire website)
- Enter a name for your project.
Once you completed the setting, click on the Next orange button to go to the Scan settings.
Here you can see a dashboard with three existing projects.
You may have noticed that the New York Times’s one lacks the keyword part. This means it is an SEO Spider project that you can improve by monitoring some keywords.
To do this, click on +Add Keywords to start a new Keyword Rank Tracker configuration.
The other two projects show both the SEO Score and the ranking trends. These are complete projects. On each one, you can access the Spider analysis by clicking on the left half of each line,
or to the Keyword Rank Tracker on the right one.
The ranking varies over time. This is the point of a tool like the Keyword Rank Tracker. We added periodic alerts to keep track of your SEO.
To set yours, click on the Edit Alert purple button in the upper right-hand corner.
Then, edit the notifications. You can decide the periodicity of updates, the language, and the email addresses of the people that will receive it.
Here you can choose to add up to five competitors to compare your ranking with. There are some suggested competitors on the right, but you can also add others to your liking. Just go on the search bar on the top. Then choose what to analyze among the URL, URL plus the subfolders, the domain with or without the sub-domains.
Choose the SERPs you want to analyze
Once you click on Next, it’s time to choose the SERPs you want to monitor.
You can analyze the SERP in more than 35 countries. Just go over the Search Country search bar, start typing, or select the country on the list.
Add search engines
You can also choose to add the SERP of a search engine other than Google. Aside from big G, you can select Yahoo, Bing, and Yandex.
Add a device
Finally, you can choose to analyze the SERP users see when they browse from a desktop device or a smartphone.
When you’re satisfied with your SERPs, click on Next for the last step of the configuration.
Then, go on and choose you competitors.
Now, it’s time to add the keywords you want to compete with.
The keyword tracker will add the keywords il will find. You can decide
- to add new ones manually (just click on “Add another tag” and start typing);
- Import a .csv file you exported with you Keyword List Manager or
- from a list you’ve created with Keyword Explorer.
Once you’ve finished, click on Next to set up the SERPs.
Here is where things get serious. You can decide to either run the first crawl immediately.
Then you set the rules. You can choose:
- Whether the scan should follow the rules contained in the robots.txt file or ignore them (and thus analyze noindex pages, too);
- The depth, i.e., how many sublevels the bot is supposed to crawl (you can reach a 15 levels depth!)
- How many resources – pages, images, links – should the crawler scan each second (it can go as far as 2,000 resources per second)
- The user-agent: you can either choose to perform the scan with our proprietary bot, or with one of the many Google’s spiders, or with other search engines’ crawlers (Yandex, Bing, Yahoo), or even to simulate a user on one of the many internet browsers.
- The scan speed. Of course, the fastest the crawl is, the less accurate it will be.
Once you’ve finished, click on the Next button to add the keywords.