Knowledge Base
Copy Metrics Guide
SEO Tester Online
18 November 2019

Copy Metrics Guide

Copy Metrics is a tool that scans a text within a webpage. Then, it analyses it from an SEO point of view.

With this tool, you can check the optimization of your content and for which keywords.

You can also analyze a competitor’s article, spot its weaknesses, and outrank it.

Enter source content

The first thing to do is to enter the source content you want to scan with Copy Metrics.

Copy Metrics - input select

Enter the target page’s URL (for example, a competitor’s blog post you want to outrank) on the bar. Then, hit the 🔎 button and discover the metrics.

Snippet and Heatmap

Once you start the analysis, this is what you’ll see.

Copy Metrics - Overview

On the left, you’ll see the snippet of the link you scanned. So you can see what keywords it features on SEO Title and the meta description.

Right below it, the text with some words highlighted in green, orange, or red. These are the most relevant topics.

When you hover one of them, you’ll see the relevance for that keyword.

Copy Metrics - Heatmap

A green-highlighted keyword means that Copy Metrics recognizes it as a topic of that article, but not as a significant one in that blog post’s overall SEO. On the contrary, a red-highlighted one is much more relevant because the blog post features it on its URL, title, or heading tags.

After you finished analyzing the most relevant keywords, shift






Text metrics

Copy Metrics - Metrics

The first thing you’ll see is the text metrics. How many words comprise the article, the reading time and reading ease, and the author’s info.

How are they relevant to SEO?

Words number

It is common knowledge that an SEO-oriented article must be more than 400-words long, so search engines don’t consider it spam. This because Google and the others aim to provide its users with useful content. And let’s be honest, it’s difficult to deliver relevant information with so few words.

Reading time and ease

Useful content is one that is easy to read. So, while we should try to make our blog post long enough, we also must keep it not too long either. Nobody has the time – or the attention – to read long articles. Let alone long ones that are difficult to read.


While authorship is not a ranking factor, Google considers it is a quality indicator.

In its quality guidelines, Google regards the absence of information about the content’s author as an indicator of low quality.

Since Big G emphasizes trustworthiness with the notion of YMYL and the E-A-T guidelines, an anonymous and unreliable writer does not bode well for the website she is writing on.


Copy Metrics - Most relevant Keywords

Most relevant Keywords

Right below the text stats, you’ll find the most relevant keyword table. It provides you with all the most pertinent keywords highlighted on the heatmap ordered on a list and sorted by relevance. It also shows you the distribution of each keyword through the various text elements. The more a keyword is present on URL, title, headings, and meta description, the more Copy Metrics will consider it as an essential topic of the blog post.

Keyword ideas

Copy Metrics - Keyword ideas

The keyword ideas table is an excellent feature for all those who want to use Copy Metrics to spy on their competitors and outrank them by writing a better, more SEO-oriented article. On this list, Copy Metrics shows you all the relevant keywords it has found for the blog post’s topic.

It will also tell you which keywords your competitor is using and those that, instead, she ignored. In this way, you can get many ideas to write a more detailed article adding, for example, paragraphs about the sauce and the toppings. Or to write a blog post about the calories or pizza rolls.

You can check whether a keyword is already present within the text or not by looking at the second column of each keyword suggestion. If it shows a white bookmark with a “no,” the author didn’t use it. Otherwise, you’ll find a green bookmark with a “yes.”

Finally, to see how relevant is that keyword for the article’s topic, you can look at Relevance in the last column.

Copy Metrics - Headings


On the headings table, you’ll have an ordered list of the headings used in order of appearance on the headings table. If the article is well written, the table will give you an overview of the topic’s structure and sub-topics.

You can also see what keywords the author used and which ones are the most relevant to her.


Copy Metrics - links


Link building is one of the most critical activities in off-site SEO. To link your article to other parts of your website and other relevant and authoritative ones increases your content’s value. As a result, Google will reward it with a good ranking. You will have a complete list of both internal and external links within the blog post in the Links table.

It is useful information when you use Copy Metrics to spy on the competition. You can use the table to see how many relevant links you should add to your blog post to make it more “linked” than your competitor’s.

ImagesCopy Metrics - images

Images are crucial in SEO; you should know that. They enrich your textual content, make navigation more pleasurable, and provide you with an extra clicking point on the SERP. Some people can land on your website from an image search, provided that your pictures feature an alt-text.

On the images table, you can see in a blink of an eye which images in the article have an alt-text and which have not. Don’t you know what an alt-text is? Luckily for you, we wrote a guide about how to optimize your images for SEO.

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