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SEO Basics

SEO is a vast and complex field. It’s easy to get confused among the many notions and rules you have to keep in mind to do a good job.

The good news is that your search is over! At the end of this Introductory Guide, you’ll clear up your mind, and you’ll be ready to take your first steps in the SEO world.

What is SEO?

Let’s start from the basics.

SEO stands for Search Engine Optimization. It is that branch of digital marketing that aims to optimize websites so they can get more organic visits from search engines.

Why is SEO important?

Many doubt the usefulness of SEO, comparing it to other traffic sources (such as social media and paid advertising channels). However, SEO is still an essential activity for a business and its online visibility.

Search engine optimization consists of three groups of techniques, all essential to increase your ranking:

  • SEO on-page
  • SEO on-site
  • SEO off-page

SEO on-page

On-page SEO aims to optimize a single web page, improve its positioning, and attract more traffic volumes.

The optimization of a web page concerns not only its content but also the analysis and the optimization of its source code.

On the one hand, you work on elements like headers, internal linking, and other content factors. On the other hand, you must look for critical issues in HTML, CSS, and Javascript codes.

Check if your webpage is correctly optimized for Search Engines with our SEO Checker.

SEO on-site

The purpose of on-site SEO is to optimize the entire website.

On-site optimization consists of:

  • On-site optimization based on content and keywords;
  • Technical optimization (loading speed, URL structure, mobile-friendly, etc.).

Is your website optimized?

Find it out with our SEO Spider.

SEO off-site

Finally, off-site SEO includes the activities that do not directly involve the website but still affect its ranking.

Off-site SEO has always been synonymous with link building. Link building is the set of techniques aimed at obtaining backlinks. Backlinks are links in other websites that aim to yours. They can increase the authority of your website in the eyes of search engines.

However, it would be incorrect to limit off-site SEO to link building. We can include in off-site SEO all those activities of public relations and social media management that involve our website and its visibility. 

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